Good Morning Britain Case Study

Good Morning Britain is a news programme which is very different from BBC Breakfast news. Watch this episode and identify how it uses typical conventions but also how it uses much less formal mode of address:

Less formal mode of address – very welcoming
–Friendly warm colours used
–Establishing shot shows studio
–Camera weaves towards presenters sat behind desk
–Three females & two male presenters / anchors
–Medium and close up shots of presenters
–Camaraderie – laughing and joking, less serious tone
–Soundtrack is warm and friendly
–Scrolling updates of news stories
–Reference to website, Twitter & facebook page
–Focus on negative stories, although intertwined with more positive stories
–Makes use of real footage
–Goes live to scene with Andy Peters: Cuts between studio and Leeds market stall

–Live reporter at scene
- Introduced to main news stories before introduction to main presenters / studio
- See evidence of real footage and imagery – accompanied with a voice over from main anchor
–Some characters in studio standing up, showing less formal mode of address

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