Audience Readings of TV news

Audiences can watch TV news stories and 'read' these in different ways. The producer of the news story intends there to be a preferred, negotiated and oppositional reading. These mean the following:
Preferred reading= What the institution wants you to think.
Negotiated reading= Understanding the preferred meaning and perhaps agreeing with part of it, but
also having your own opinions which form a new idea.

Oppositional reading= Either doesn’t understand the preferred reading at all, or they do but do not
agree with it at all due to own strong opinions.
Now, watch these clips and identify what you think are the preferred, negotiated and oppositional
readings:


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