Good Morning Britain Case Study

Good Morning Britain is a news programme which is very different from BBC Breakfast news. Watch this episode and identify how it uses typical conventions but also how it uses much less formal mode of address:

Less formal mode of address – very welcoming
Friendly warm colours used
Establishing shot shows studio
Camera weaves towards presenters sat behind desk
Three females & two male presenters / anchors
Medium and close up shots of presenters
Camaraderie – laughing and joking, less serious tone
Soundtrack is warm and friendly
Scrolling updates of news stories
Reference to website, Twitter & facebook page
Focus on negative stories, although intertwined with more positive stories
Makes use of real footage
Goes live to scene with Andy Peters: Cuts between studio and Leeds market stall

Live reporter at scene
- Introduced to main news stories before introduction to main presenters / studio
- See evidence of real footage and imagery – accompanied with a voice over from main anchor
Some characters in studio standing up, showing less formal mode of address

No comments:

Post a Comment