Good Morning Britain is a news programme which is very different from BBC Breakfast news. Watch this episode and identify how it uses typical conventions but also how it uses much less formal mode of address:
Less
formal mode of address – very welcoming
–Friendly
warm colours used
–Establishing
shot shows studio
–Camera
weaves towards presenters sat behind desk
–Three
females & two male presenters / anchors
–Medium
and close up shots of presenters
–Camaraderie
– laughing and joking, less serious tone
–Soundtrack
is warm and friendly
–Scrolling
updates of news stories
–Reference
to website, Twitter & facebook page
–Focus
on negative stories, although intertwined with more positive stories
–Makes
use of real footage
–Goes
live to scene with Andy Peters: Cuts between studio and Leeds market stall
–Live
reporter at scene
- Introduced to main news stories
before introduction to main presenters / studio
- See
evidence of real footage and imagery – accompanied with a voice over from main
anchor
–Some
characters in studio standing up, showing less formal mode of address
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